Conclusion

In conclusion, most of the customers who like to drink Chatime are female and age from 15 to 25. The reason of customers choosing Chatime but not others competitors is the taste of products. Customers are satisfied with the prices of products, variety of products, and environment of PV128 outlet. Normally, customers will consume Chatime once a week. Most customers going Chatime PV128 outlet is to enjoy their tea time and environment, and chit-chatting and gathering with friends. The first choice of favourite category is Mellow Milk Tea, secondly is Fresh Tea, and the last is Smoothie Series.

Analysis of Survey

4.0 Analysis of Survey

1)Sex
Male	8
Female	12
Chart 1: Sex of customers
Based on the Chart 1 above, 60% of customers purchased Chatime are female and 40% are male.
2)Age
10 to 15	2
15 to 20	7
20 to 25	7
25 and above	4
Chart 2: Age of customers
Based on the Chart 2, 70% of customers are age from 15 to 25, and 20% of customers are age 25 and above.
3)What make you choose Chatime but not other competitors?
Price	1
Variety of choices	4
Taste	15
Environment	0
Chart 3: The reasons of customers choose Chatime but not other competitors. Based on the Chart 3, 75% of customer’s reasons are taste, and 20% of customer’s are variety of choices.
4)How many times you consume Chatime in a week in this outlet (PV128, Setapak)?
1 time	14
2 times	4
3 times	1
4 and above	1
Chart 4: How many times customer consume Chatime in a week in PV128 outlet. Based on Chart 4, 70% customers consume Chatime 1 time in a week, 20% of customers consume 2 times in a week
5)Do you satisfy the prices of the product for Chatime?
Strongly satisfy	3
Satisfy	11
Not satisfy	5
Strongly not satisfy	1
Chart 5: Satisfaction level of 20 customer in Price.
Based on Chart 5, 70% of customers are satisfied with the price of Chatime but 30% of customers are not satisfy it.
6)Do you satisfy the variety of choices for Chatime?
Strongly satisfy	5
Satisfy	13
Not satisfy	2
Strongly not satisfy	0
Chart 6: Satisfaction level of 20 customers in variety of choices. Based on Chart 6, 90% of customers are satisfied with the variety of choices in Chatime but 10% of customers are not satisfy with it.
7)Do you satisfy the taste of their products for Chatime?
Strongly satisfy	8
Satisfy	12
Not satisfy	0
Strongly not satisfy	0
Chart 7: Satisfaction level of 20 customers in taste. Based on Chart 7, 100% of customers are satisfied with the taste of Chatime.
8)Do you satisfy the environment of this outlet (PV128, Setapak)?
Strongly satisfy	3
Satisfy	16
Not satisfy	0
Strongly not satisfy	1
Chart 8: Satisfaction level of 20 customers in PV128 outlet environment. Based on Chart 8, 95% of customers are satisfied with the environment in PV128 Chatime outlet but 5% of customer are not satisfied with it.
9)What is your purpose of purchased Chatime in this outlet (PV128, Setapak)?
Enjoys the tea time and environment	11
Chit-chatting and gathering with friends	7
Doing assignment and homework	1
Other	1
Chart 9: The purpose of 20 customers going PV128 Chatime outlet. Based on the Chart 9, 55% of customers going PV128 Chatime outlet to enjoys the tea time and environment, 35% of customers are chit-chatting and gathering with friends, and 5% of customer are doing assignment and homework.
10)What is the favourite categories you like in Chatime?
Mellow Milk Tea	8
Fresh Tea	4
Coffee	1
Chatime Special Mix	1
Oriental Pop Tea	1
QQ Jelly	1
Energetic Healthy Juice	1
Smoothie Series	3

Chart 10: The favourite categories in Chatime of 20 customers.

Based on the Chart 10, 40% of customers like to consume mellow milk tea, 20% of customers like to consume fresh tea, and 15% of customers like to consume smoothie series.