Analysis of Survey

4.0 Analysis of Survey

1)Sex
Male	8
Female	12
Chart 1: Sex of customers
Based on the Chart 1 above, 60% of customers purchased Chatime are female and 40% are male.
2)Age
10 to 15	2
15 to 20	7
20 to 25	7
25 and above	4
Chart 2: Age of customers
Based on the Chart 2, 70% of customers are age from 15 to 25, and 20% of customers are age 25 and above.
3)What make you choose Chatime but not other competitors?
Price	1
Variety of choices	4
Taste	15
Environment	0
Chart 3: The reasons of customers choose Chatime but not other competitors. Based on the Chart 3, 75% of customer’s reasons are taste, and 20% of customer’s are variety of choices.
4)How many times you consume Chatime in a week in this outlet (PV128, Setapak)?
1 time	14
2 times	4
3 times	1
4 and above	1
Chart 4: How many times customer consume Chatime in a week in PV128 outlet. Based on Chart 4, 70% customers consume Chatime 1 time in a week, 20% of customers consume 2 times in a week
5)Do you satisfy the prices of the product for Chatime?
Strongly satisfy	3
Satisfy	11
Not satisfy	5
Strongly not satisfy	1
Chart 5: Satisfaction level of 20 customer in Price.
Based on Chart 5, 70% of customers are satisfied with the price of Chatime but 30% of customers are not satisfy it.
6)Do you satisfy the variety of choices for Chatime?
Strongly satisfy	5
Satisfy	13
Not satisfy	2
Strongly not satisfy	0
Chart 6: Satisfaction level of 20 customers in variety of choices. Based on Chart 6, 90% of customers are satisfied with the variety of choices in Chatime but 10% of customers are not satisfy with it.
7)Do you satisfy the taste of their products for Chatime?
Strongly satisfy	8
Satisfy	12
Not satisfy	0
Strongly not satisfy	0
Chart 7: Satisfaction level of 20 customers in taste. Based on Chart 7, 100% of customers are satisfied with the taste of Chatime.
8)Do you satisfy the environment of this outlet (PV128, Setapak)?
Strongly satisfy	3
Satisfy	16
Not satisfy	0
Strongly not satisfy	1
Chart 8: Satisfaction level of 20 customers in PV128 outlet environment. Based on Chart 8, 95% of customers are satisfied with the environment in PV128 Chatime outlet but 5% of customer are not satisfied with it.
9)What is your purpose of purchased Chatime in this outlet (PV128, Setapak)?
Enjoys the tea time and environment	11
Chit-chatting and gathering with friends	7
Doing assignment and homework	1
Other	1
Chart 9: The purpose of 20 customers going PV128 Chatime outlet. Based on the Chart 9, 55% of customers going PV128 Chatime outlet to enjoys the tea time and environment, 35% of customers are chit-chatting and gathering with friends, and 5% of customer are doing assignment and homework.
10)What is the favourite categories you like in Chatime?
Mellow Milk Tea	8
Fresh Tea	4
Coffee	1
Chatime Special Mix	1
Oriental Pop Tea	1
QQ Jelly	1
Energetic Healthy Juice	1
Smoothie Series	3

Chart 10: The favourite categories in Chatime of 20 customers.

Based on the Chart 10, 40% of customers like to consume mellow milk tea, 20% of customers like to consume fresh tea, and 15% of customers like to consume smoothie series.