In conclusion, most of the customers who like to
drink Chatime are female and age from 15 to 25. The reason of customers
choosing Chatime but not others competitors is the taste of products. Customers
are satisfied with the prices of products, variety of products, and environment
of PV128 outlet. Normally, customers will consume Chatime once a week. Most
customers going Chatime PV128 outlet is to enjoy their tea time and
environment, and chit-chatting and gathering with friends. The first choice of favourite
category is Mellow Milk Tea, secondly is Fresh Tea, and the last is Smoothie
Series.
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